Driving change – one paw at a time!

2 min read

Gone are the days, when rearing a pet was a sign of sophistication. With changing demographics that lead to an increase in nuclear families, increased divorce rates and increasing incomes of the population at large,  ‘I want a pet!’ has changed to ‘I need a pet!’

And when pets have become a part of the family or sometimes entirely constitute ‘the’ family, their needs and want also need to be taken care of. We have arrived at the crossroads, wherein people still argue about not having food to eat or a roof over their heads. But, on the same page, we have people with heavy pockets, who do not bat an eyelid to spend a fortune on their surrogate children (Read: Pets). And why not?

When pets have seamlessly integrated into our lives and become family, it is necessary to cater to their needs as well. Humanization of pets has resulted in people taking their pets’ needs into consideration as well. The health requirements of pets are different from ours, which is why they need toothpaste, shampoos, and soaps customized to their needs and comforts. Why bother picking out ticks and fleas, when we can get many superior services from a professional?

The pet companion care market is the answer to this. There is no doubt regarding the market’s steady rise, with companies jumping on the bandwagon, as pet grooming has become a rather rewarding business. Players like Hartz, Central Garden & Pet Company, Wahl Clipper Corporation, etc. are going strong.

In this fast-paced world, one doesn’t have the time to make appointments with pet salons and if luck favors and an appointment is finally made, the pet’s pick and drop is an issue. Now, we have a solution to this: the mobile pet grooming industry.

The mobile pet grooming industry caters to the needs of pets and ours too. Thanks to their customized ‘salon on wheels’, our troubles are expected to vanish in a jiffy! And appointments, have never been easier! With digitalization all around, it was but natural to have a solution to the problem at hand.  Software, such as GroomPro POS, have taken the pet grooming industry a notch higher.

In addition, the pet utility market that includes apparels, grooming and utility products, cosmetics, etc., customized for pets, is growing exponentially.  Consumers tend to buy them from conventional sources. Convenience is the key factor influencing the pet grooming industry. What is more convenient than being able to choose from an array of products and stores, from the comfort of your home?

This is where E-commerce chips in. According to estimates, online sales accounted for $3.7 billion of the U.S. pet care total in 2014, approximately 6 percent of the total, and an increase of 76 percent since 2010.

The trend is nowhere close to going out-of-fashion. As long as we humans have our hearts overflowing with love (now, that is another story!), the pet companion care market is expected to remain lucrative and the segments that go hand in hand with this market are expected to be on the same page. As per a report by Mordor intelligence, the global companion animal care market is poised to register a growth rate of 6.3% over the next five years.

Now, with market figures painting the same picture, the future of this market seems bright. With a dramatic entry that has taken the world by storm, these facts are just the tip of the iceberg. There are numerous opportunities and areas to invest in, for those interested to be a part of the lucrative market. Mobile pet grooming is here to stay!

Mordor Intelligence

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