Opinion

Why do Market Research?

HOW MARKET RESEARCH MATTERS Market Research today has indeed become a fundamental element of setting up or expanding any business. In fact, its scope...
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2 min read

A Click Away…

The Success Story of E-Commerce in India The year 2014 saw the rise of a remarkable phenomenon called E-Commerce in India. The revolution has...
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4 min read

Is it Worth Working Extra Hours?

The irony comes when an employee is asked to work extra hours because of some important work. Ideally, both companies and employees don’t prefer to...
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2 min read

What the Modi Sarkar did Right

Almost a year after Narendra Modi’s historic win by a stunning majority at the parliament, when he managed to capture the dreams and imaginations...
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4 min read

The Coming Age of Advertisements in India

Advertisements that made us sit back and think Somewhere between countless advertisements portraying women as anorexic objects of fantasy, generalizing the definition of beauty,...
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4 min read

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