1. Increasing Usage in Packaging Sector
Adhesion promoters also help in improving the aesthetics effect of the packaging product. Currently, most of the global companies implement various designs on the outer cover of their products as a marketing strategy. This, in turn, is increasing the usage of adhesive promoters, as these materials help to prevent the coatings or adhesives (tapes or layer) from wear and tear. In addition, adhesion promoters also help in improving the aesthetics of the packaging product. Adhesion promoters are used in packaging application in order to form a thin anchoring layer between the substrate (and other adhesive material) and the coating. These promoters create a permanent covalent bond, which significantly increases the adhesion of the coating to the substrate, thereby, increasing the performance of the end product.
2. Intelligent Packaging is Expected to Lead The Sector
Arguably, craft look has been one of the biggest influences on design over the past decade. Various global companies, such as Domino’s, Nike, Polo, Burger King, etc., all offer clever iconic designs in bold colors, with minimal layering in their products to attract consumers. Driven primarily by rising consumer engagement and improving technology, demand for intelligent packaging has recently surged and is expected to continue on a high-growth trajectory during the forecast period. Individuals aged between 20 to 35, often termed as ‘millennials’ are the key target audience for brand owners and retailers, in order to ensure future sales, profitability, and growth. As of 2017, millennials include almost 1 billion individuals across the world, and approximately USD 200 billion in purchasing power.
3. Titanate & Zirconate Applications are Expected to Increase
The usage of titanates and zirconates as adhesion promoters is expected to experience a significant growth in the long run, owing to their improved properties than silanes. Titanates strongly improve adhesion to metallic substrates through covalent bonding and act as coupling agents for pigments and fillers. This allows formulators to develop coatings for a wide variety of binder systems that have the necessary adhesion and anti-corrosive properties to withstand the toughest requirements of today’s general industrial, chemical, and transport industries.
4. Asia-Pacific to Dominate the Market
High population ensures high availability of skilled labor. Moreover, the region’s geographical location provides easy access to industrial goods markets across the world. In addition, the government policies of emerging economies, such as China and India, have been in line with the proposed objectives to implement economic reforms. China is the world leader in paints and coatings consumption, by revenue. This can be attributed to the country is one of the largest producers of the automobile, with a growing automotive refinish market.
5. Leading Companies to Watch
Eastman Chemical Company
Momentive Performance Materials Inc.
Air Products and Chemicals, Inc.
Borica Co. Ltd
Ems-Chemie Holding AG
The Sherwin-Williams Company
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