Why do Market Research?

HOW MARKET RESEARCH MATTERS Market Research today has indeed become a fundamental element of setting up or expanding any business. In fact, its scope has grown much wider than that. It also helps in pinpointing and identifying the mistakes in the current business model or operations based on an in-depth analysis of the market, the…

A click away…

A Click Away…

The Success Story of E-Commerce in India The year 2014 saw the rise of a remarkable phenomenon called E-Commerce in India. The revolution has taken not only the country, but also the world by storm and has captured the imagination of consumers, suppliers and entrepreneurs. E-commerce industry has performed phenomenally well over the last few…

Is it worth Working Extra Hours?

Is it Worth Working Extra Hours?

The irony comes when an employee is asked to work extra hours because of some important work. Ideally, both companies and employees don’t prefer to opt for extra hours. According to my research, working extra hours can affect the performance in work in both ways; positive or negative. It seems, these days everyone is working harder and…